Module 8 marketing 310 Portfolio project by Margaret Leora Workman for Colorado State University
September 2023
I would like to suggest a new product for the American Medical Association to market and sell to doctors who can sell them to their patients.
As a patient of the health care industry, I look to the American Medical Association as the largest regulatory agency of the medical field, and I trust the American Medical Association as being a guidepost for regulating licensed doctors for the purpose of safety for patients. I believe that we in the United States like that the American Medical Association regulates doctors in the field of medicine and we look to the American Medical Association for guidance in deciding which doctors we would like to go to for advice and medical help and to help us to get well and to receive the proper medicine. Since The American Medical Association requires doctors to follow the ethical standards that have been written and put into place, we as patients in the Unites States of America trust the American Medical Association.
The new product that I would like the AMA to sell is the Portable Artificially Intelligent Doctor.
Portable Artificially Intelligent Doctor
The Portable AI doctor will be available for a family of up to 5 people with an option of adding additional family members for a fee.
The system will have a number that is issued to the family of 5 users plus the additional family members that might be added.
It will be a handheld system that scans a patients’ body, reading the health of cells and organs of each patient.
The scan will detect the DNA of the patient and the diseases or illnesses for that particular patient and will connect that information to the DNA that is registered at the doctor’s office for that patient. The Portable AI Doctor will list:
Height, weight, age
the number of and types of original cells in the body (white, red etc.) and what they have mutated into, stating how the cell is not in homeostasis and the causes of that.
how well each organ is or is not performing and to what percentage or capacity it is performing at compared to a healthy cell that is in homeostasis.
irregular symptoms that the patient is suffering from
diseases and illnesses that the patient has and when that particular issue came about
all toxic substances inside of the body and the date that they entered the body and where the substance is now
bones that have been broken
where the spinal cord is misaligned or broken and what pain is associated with that situation.
The Portable AI Doctor will also list
Other categories that doctors may desire to know information about through this system for their patients
recommended medications and all treatment plans that will have to be approved of by their doctor
The recommendations will be displayed based off of the whole picture that the portable AI doctor has detected for that patient.
All of the previous information about the patient can be displayed for future doctors as well because it will be downloaded into the data base and the Portable AI Doctor will be working with the database of that doctor’s office.
Adults will sign a release form that will enable other adults in the same family to be able to see their medical information and diagnosis that will be displayed by the Portable AI Doctor.
The Benefits of the Portable AI Doctor that will be available for doctors and nurses:
Are that this system will allow doctors to have more patients under their care with less time taken at the office diagnosing them.
When patients call the information in with the desire for the prescriptions to be filled then doctors and nurses can approve that while they are shopping or at home and can send in the prescriptions to be filled to the pharmacy based off of the recommendations from the Portable AI doctor
the system will also be beneficial because it will allow for symptoms that may not have been discussed to be evaluated and to be entered into the mix of other symptoms.
This will allow for more patients to be seen faster and more efficiently
The system will allow for surgeons to evaluate patients faster for upcoming surgeries.
Back doctors will know exactly what part of the spinal cord needs to be operated on and why
Foot doctors will have more accurate information
The system will enable pediatricians to oversee more patients
ER doctors can use the Portable AI Doctor in the emergency rooms so that the diagnosing of patients can be fast and effective for the patient and then more patients can be seen.
Doctors can enter the information into their Portable AI Doctor at the time of any office appointment and sign the orders at that specific time instead of waiting to sign charts later if applicable.
Doctors can have a Portable AI Doctor at their clinic, enter the SSN of patients and it will be entered in that way if the patient did not bring their system to the clinic.
The system will allow doctors and nurses to work from home and have an online clinic from their home if desired.
The Portable AI Doctor will detect metal objects within the patient’s body but no interference will happen with those metal objects when performing the scan.
The detection of metal objects will allow doctors to know what medical devices have been inserted or if there are any type of bullet or shrapnel in the body in an emergency situation.
The Portable AI Doctor will allow patients to:
Not to have to go to the doctor’s office for minor illnesses
call in a prescription to a nurse who is available based off of findings from the system that are downloaded into the office’s database and into the person’s chart automatically.
Stay at home and not have to go to the doctor’s office in non-emergencies.
Able to use this for the whole family without the fear of catching an illness from the doctor’s office or clinic
This process can be comparable to the process of getting an MRI done for the patients.
The Goals and objectives for the Portable AI Doctor would be that
The American Medical Association could have this available directly through them for a 3–5-year trial plan
Doctors will see the importance of being a part of the American Medical Association because more regulations support the safety for doctors and patients
During that 3-5 years the success of this type of system will be measured by doctors:
Doctors can work with the American Medical Association to measure the number of patients that they had before and after having the system at their office.
Doctors can monitor how many patients are using the system and this will help in deciding if there is a desire for more systems.
One of the goals will be for the American Medical Association and doctors to have ongoing discussions about how successfully they are marketing the Portable AI Doctor at their clinic.
After 3-5 years if the system has proven to be successful the American Medical Association can offer it to other medical device companies if they desire to and they will be the over all umbrella of those companies for the Portable AI Doctor. This will allow for the systems to stay regulated by the American Medical Association and the whole health care field.
All Doctors including holistic doctors will have to have a medical license and be a part of the American Medical Association to receive and to offer the Portable AI Doctor to their patients.
The American Medical Association can add the Portable AI Doctor to the products that they already sell to patients and doctors
Patients could possible buy these from the American Medical Association who would be referred to them by doctors’ offices for a cost for self-pay patients or through the co-pay and deductible process of using insurance companies.
Doctor’s offices and insurance companies will take care of this process for the patient.
The portable AI doctor could be offered to the patient and their family of 5 for $1000.00 if they are self-pay.
They could use a care credit card that has a low or no interest plan to pay for it at the doctor’s office.
If they have insurance, then they might have to pay full price if they have not met their deductible.
This would save the patient money over time.
A few of the benefits of the Portable AI Doctor are:
Having The Portable AI Doctor available for people at their homes for a family of 5 helps doctors and patients to have a more efficient and effective relationship.
The system will be creating value for the doctor and the patient through having the relationship of the Portable AI doctor at a patients’ home where it is more convenient for the patient and the doctor.
This will allow more information to be effectively and efficiently exchanged between the doctor’s office and their patients
Doctors will be able to oversee more patients with less time at their office
Patients will have more information about their overall health and may feel that they have more control over the health of their whole family with being able to do it in minutes with the Portable AI Doctor and then having a doctor oversee it.
The whole medical field will have the benefit of being up to date and effective for doctors and patients
And a very important benefit for the American Medical Association, doctors and patients is being able to be a part of a new era of being able to offer a Portable Artificially Intelligent Doctor.
By Margaret Leora Workman
BTW the formatting got all messed up when I copied it from my file explorer to here, sad!
Anyway, I wanted something that wasn’t another new ugly shoe! I hadn’t gotten along with this professor the whole time and that is an understatement! I managed to get an A in the class but everything that he marked down on all of my papers only had the explanation of that everything was so disorganized. So, I really worked on my disorganization but that did not help because then it was always something else! He didn’t like that I used the dictionary as a source of defining words even though he had asked for the definitions of some of the words and he didn’t like that I used ‘Black’s Law Dictionary’ as a source. Other colleges actually use that as a source for them, but He did not like it. Oh well, that is how the cookie crumbles.
Margaret Leora Workman; Warponie Art
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